Channel marketing has always suffered from a resource bottleneck. You have hundreds of partners, but only a small team to support them. As a result, only the top 5% of partners get attention, and the “long tail” remains dormant.
The AI Revolution in Channel
Generative AI is changing the game. We can now instantly generate co-branded assets for thousands of partners simultaneously. Imagine a system where a partner uploads their logo, and AI automatically resizes it, places it on a brochure, writes a custom email sequence in their brand voice, and queues it for distribution.
Benefits of Automated Co-Marketing
By removing the friction of asset creation, you empower your smaller partners to go to market. This activates the long tail, turning dormant partners into active revenue generators.
At GEC Digital, our Channel Pulse engine uses these exact workflows to drive 40-50% uplifts in partner engagement.
