Account Based Everything: The New GTM Standard
ABM isn’t just a marketing tactic anymore; it’s a Go-To-Market strategy. It requires complete alignment between Sales, Marketing, and Customer Success. We call this “Account Based Everything” (ABX).
Scaling Partner Revenue with AI Automation
Channel marketing has always suffered from a resource bottleneck. You have hundreds of partners, but only a small team to support them. As a result, only the top 5% of partners get attention, and the “long tail” remains dormant.
The Death of the Traditional MQL: What’s Next?
The Marketing Qualified Lead (MQL) has been the north star of B2B marketing for over a decade. But in today’s complex buying environment, the MQL is losing its relevance.